The company behind releva.nz
The creators of the most advanced retargeting plugin in the world
From idea to successful company - get to know the story and creators behind the releva.nz plugin. Or get in touch with us directly.
Our vision
We make dynamic retargeting accessible to every online store owner. With our plugin we empower online merchants to use one of the most efficient online advertising technologies without programming knowledge, advertising know-how or external help. Thus, we make a decisive contribution to the sustainable growth and success of your e-commerce business.
An idea born out of practice
The best ideas are always those that solve a practical problem for a large number of people. That's exactly what one of our founders thought when he was in the boardroom with just another medium-sized online entrepreneur and had to explain once again that the enormous effort required to create and optimize a retargeting campaign was out of proportion to the client's budget. Bottom line: For a long time, dynamic retargeting was a privilege of the really big online stores.
The only way to offer this extremely efficient advertising technology to smaller customers was to automate all processes involved. When using artificial intelligence, it should be possible for store operators to implement a retargeting campaign within 5 minutes. All manual steps such as the identification of shopping cart abandoners, the creation and placement of personalized online ads as well as campaign and budget optimization were to be replaced by machine learning algorithms.
This idea gave rise to the releva GmbH in 2015. It has its headquarters in Germany's tech metropolis Berlin.
The development of a successful company
Despite high market entry barriers, we have managed to develop the world's most advanced webshop plugin for dynamic retargeting. Since our foundation in 2015, together with a great team, we have made the impossible possible - we automated all steps along the process chain of dynamic retargeting.
It wasn't just the technical complexity of retargeting that presented us with challenges - we also had to fight hard to gain access to the major Supply Side Platforms (SSPs) where ad space is made available.
But we wanted more! Our plugin was not only supposed to set up and manage dynamic retargeting campaigns, but also continuously improve them for our customers. So among numerous other improvements we integrated machine learning algorithms, based on neural networks, into the process. For online store operators, this was a revolutionary approach, because it really saved them any external support from ad experts.
Today, the releva.nz plugin is available for many major store systems such as Shopware, WooCommerce, xt:Commerce, Gambio, JTL and plentymarkets. Our customers come from all over the world and couldn't be more different: from freshly founded startups to established industry leaders.
Store owners already achieve this with the releva.nz plugin:
Store owners already achieve this with the releva.nz plugin:
The releva.nz core team
Jens
CEO / CTO
Jens is co-founder of releva GmbH and is responsible for the technical aspects of the releva.nz plugin in his position as CTO. He has many years of experience as a software developer and specializes in merging data analysis and technical implementation.
David
Marketing / Communications
David is the co-founder of releva GmbH and the brainchild behind the releva.nz plugin. He is responsible for project management and brings years of experience in display advertising.
Ben
Partner Manager
Ben is co-founder of releva GmbH. His main responsibility is the acquisition and maintenance of our valued partner agencies and resellers. If they are justified, special requests from agencies and resellers will reach him directly.
Gerrit
Sales / Marketing
Gerrit is co-founder of releva GmbH. As sales wizard he ensures that as many online retailers as possible learn about the releva.nz plugin. He has in depth knowledge when it comes to online advertising. In addition, he occasionally provides ideas for the releva.nz marketing department.
Alexander
Product Manager
Alex cherishes and maintains our innovative software product. Whether it is cooperations, reseller management or integration of the releva.nz plugin with new platforms - our product owner brings together what belongs together.
Dagmara
Support
Dagmara is the main point of contact for releva.nz customers. With a career dedicated to Customer Support, she has proven for years that customer service is an essential part of customer retention at our company. In addition, she earned herself the title of “walking Wikipedia”, and is even consulted by internal employees from time to time.
Your new favorite job at releva.nz
Are you enthusiastic about our product and are you knowledgeable in the field of retargeting? Then apply now and convince us with your skills.
How to contact us
You have more questions about our retargeting plugin, compatible systems or want additional information? Contact us now.